Baozun

About Baozun

Baozun Inc. is a leading provider of end-to-end e-commerce and brand management solutions in China. The company operates through E-Commerce and Brand Management segments, offering online store operations, digital marketing, customer service, logistics, supply chain management, IT solutions, and retail operations. Baozun serves brand partners across diverse categories such as apparel, electronics, home furnishings, food, health products, beauty, consumer goods, and automobiles. Its integrated services enable brands to grow their digital presence and retail performance in the Chinese market.