Björn Borg

About Björn Borg

Björn Borg AB, headquartered in Solna, Sweden, designs, develops, produces, and markets underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. The company operates through wholesale, e-commerce, own stores, distributors, and licensing, offering products for men, women, and children. Its range includes underwear, sleepwear, socks, clothing, sports products, shoes, bags, wallets, accessories, and eyewear. Björn Borg sells through independent retailers, department stores, sporting goods chains, its own stores, and online platforms, with a presence in Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, the United States, Slovenia, France, and Canada.