Vera Bradley

About Vera Bradley

Vera Bradley Inc. designs, manufactures, and sells women's handbags, luggage, travel items, fashion and home accessories, and gifts. The company operates through segments including Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Its product range includes totes, crossbodies, satchels, backpacks, baby bags, wallets, eyewear, scarves, jewelry, and travel accessories, as well as home products like throw blankets and comforters, and apparel such as sleepwear and outerwear. Vera Bradley markets its products through company-owned stores, online platforms, annual outlet sales, and wholesale channels. The company also offers Pura Vida branded jewelry and accessories through dedicated websites and retailers. Headquartered in Roanoke, Indiana, Vera Bradley serves customers in the United States and internationally.